CMC Rose Parade

CIn honor of their 75th Anniversary, Claremont McKenna College entered the 2023 Pasadena Tournament of Roses Parade for the first time. Their float, themed “Launching Responsible Leaders,” earned the Golden State Award for Most Outstanding Depiction of Life in California.

GOAL: To rally the community together for this once-in-a-lifetime opportunity to celebrate CMC’ diamond anniversary, promote the college and its mission on a national level, and bring awareness to CMC’s capital campaign.

  • Historical research

  • Marketing strategy

  • Social media strategy

  • Social media content

  • Photo and video content creation

  • Live event coverage

  • Copywriting

  • Graphic templates

KEY RESULTS: XXXX

YEAR: 2021 - 2023

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