The Campaign for CMC: Responsible Leadership

Claremont McKenna College’s latest capital campaign is the first among liberal arts college to raise over $1 billion, all in support of their unwavering mission to prepare students for thoughtful and productive lives and responsible leadership in business, government, and the professions.

GOAL: To engage the community and inspire alumni to give back for future CMC generations by promoting and highlighting campus milestones, events, and community members through social media and digital marketing campaigns.

• Marketing strategy and ad development

• Social media strategy and content

• Photo and video content

• Graphic template

• Copywriting

KEY RESULTS: XXXX

YEAR: 2018 - 2023